Butterfield Acquisitions fills your pipeline two ways: ranked local websites that capture homeowners searching right now, and NewBuildLeads — certificate-of-occupancy data that puts you in front of brand-new properties before your competitors even know they exist.
Most marketing companies sell you one channel and hope it works. We run two very different lead engines — one that catches demand the moment it appears, and one that gets to the customer before the demand is even obvious. Run either. Run both.
We build and rank a website for your service and your city, then route every call and form it produces straight to you. Homeowners searching "roof repair near me" at 9pm find our site — and reach your phone.
When a city issues a Certificate of Occupancy, a brand-new building is finished and someone is about to move in — with no lawn, no fence, no pest plan, and no contractor relationships. We hand you that list first.
Every new home and commercial building in your area has to pass one final step before anyone can move in: the Certificate of Occupancy. That document is a starting gun — and most contractors never hear it fire.
Fresh construction that just passed final inspection and is cleared for move-in.
You arrive while decisions are still being made — not after a competitor is parked in the driveway.
Sourced from municipal certificate-of-occupancy data, not scraped guesswork or recycled lists.
A new owner picking a lawn, pest, or HVAC provider usually keeps that provider for years.
Think about what a freshly completed house actually looks like on day one. The lawn is dirt or brand-new sod that nobody is treating yet. There is no fence. There are no window coverings. No pest control plan, no security monitoring, no gutter guards, no epoxy on the garage floor, no water softener, no landscaping beyond the builder's bare minimum. Nobody has been called about any of it.
That owner is about to spend more in their first twelve months in that building than they will in the next five years combined — and right now they have no relationship with a single provider in your trade. Whoever reaches them first is usually the one who gets the job, and then keeps getting it every season after.
The problem has always been timing. Most contractors find new builds by accident: driving neighborhoods on a Saturday, watching for moving trucks, or hearing about it from a supplier weeks after the fact. By then the easy work is gone. Permit data alone doesn't solve it either, because a permit pulled means a project started — it might be a year from anyone living there.
The Certificate of Occupancy is different. It is the city formally saying the building is finished and legally ready for people. That is the exact moment your services become relevant, and it is a matter of public record. We track it, organize it, and deliver it to you as a clean, usable list for your market.
We turn this on market by market, and some cities don't have this capability yet. If yours isn't live, tell us where you work and what trade you're in — we'll look at what it takes to switch it on and walk you through the details.
Tell us your city and your trade — we'll tell you honestly whether we can deliver.
Think of it like renting a billboard on the busiest highway in town — except this billboard sits at the top of Google, works 24/7, and only sends you customers who are already looking for your services.
We choose a service and city, then build a website designed to dominate that specific local search.
Through SEO, content, and local optimization, we climb the rankings until the site earns real search traffic.
Homeowners find the site and reach out — calls and form submissions start flowing.
We forward every lead to you. One contractor per market — your competitors don't get these.
Most home service companies are fantastic at the work itself — the roofing, the HVAC, the concrete, the tree removal — but marketing is a full-time job of its own. Running ads, wrangling agencies, and guessing at SEO drains time and money you'd rather spend on the truck and the crew.
That's the problem we solve. Instead of paying for "exposure" or "impressions" that may never turn into a single job, you get something concrete: a real person, in your service area, who needs the work done. We take on the risk and cost of building the lead engine. You simply receive what it produces.
Traditional lead brokers sell the same lead to four or five contractors at once, then let you fight over it on price. We don't. When you partner with us for a market, those leads are yours alone. You're not racing three other companies to call back first — you're the only number that rings.
And because we only keep your business if the leads keep coming, our goals line up with yours. That's a very different relationship than a marketing agency that bills you whether or not a single customer ever calls.
Handing your marketing to an outsider takes trust — we get that. So we built our business around earning it, not demanding it. The single biggest reason home service owners trust us is simple: we prove the leads before you ever start paying.
Where a typical agency asks for a big retainer up front and then hopes something works, we flip the model. We shoulder the cost of designing the website, writing the content, doing the ongoing SEO, and sourcing the new build data. That work happens on our dime and our time. You don't start your flat monthly plan until the leads are actually landing in your hands.
That structure keeps us honest. There's no incentive to pad reports with clicks and impressions, because vanity metrics won't keep a client on board month after month — real, exclusive leads will. When you succeed, we keep your business. When the leads slow down, we feel it immediately.
We keep the relationship clear and human, too. You'll always know who you're working with, you can reach us directly, and we'll tell you honestly whether your market is a good fit before you ever commit. No pressure, no fine print, no smoke and mirrors — just leads.
If your customers find you by searching — or if they've just moved into a building that needs everything — we can fill your pipeline. We work with hard-working local trades of every kind.
Only one company can own each trade in each market — the sooner you claim yours, the sooner the leads start coming in. Reach out for a free, no-pressure conversation about your city.
🏗️ Learn About NewBuildLeadsHave a question, or want to know if your market is available? We're easy to reach and happy to talk it through — no obligation.